Brand
System
Identity guidelines for Atom Mobile — a publisher of utility and AI-based mobile apps. Dark editorial tech: black fields, metallic type, one signal of gold.
The wordmark is a crossbar-less geometric grotesque. The O is an orbital ring around a signal-yellow nucleus — the only fixed color element in the identity. A satellite dot sits at cap height between O and M. The descriptor line is tracked at 0.72em.
Clear space equals the nucleus diameter on all sides. Minimum wordmark cap height — 14px screen, 5mm print. Below that, use the mark alone.
Atom Mobile is a sub-brand of the ATOM family. The descriptor line changes; the wordmark and nucleus never do.
— Signal yellow #FFD21E is reserved for the logo nucleus. It never colors text, buttons or graphics.
— Champagne gold is the working accent: one word per headline, interactive states, thin ring graphics. Never fills large areas.
— Dividers and hairlines — rgba(255,255,255,.07). Card borders — rgba(255,255,255,.08).
applied intelligence
clamp(36–64) / 0.95 Built to scale
Archivo 700 · 19–21px Publishing & Distribution
Space Grotesk 400 · 15–16 / 1.7 We take strong games and apps and give them distribution, growth and revenue infrastructure — so the product can stay the product.
500 · 11px · +0.15em Publisher — Utility & AI Apps · Atom.mobile
14×14px, 1px stroke at 28% white. Frame key blocks only — hero stats, diagrams, contact. Never on body cards.
Placed at section corners like technical drawing callouts. Numbered left, descriptive right.
Every section opens with a 1px rule at 7% white and its two micro-labels. Sections never touch without one.
46px circular chip + tracked label. Primary — gold fill, black arrow. Hover — glow 26px at 50% gold.
Fill 3% white, border 8% white, blur 12. Hover — gold border 35%, soft gold shadow, −3px lift.
Dashed gold border at 30%. The icon slot is sized for a store icon; real titles replace the dashed state 1:1.
Metallic numeral, micro-label beneath. Cells separated by hairlines, framed with corner brackets.
Imagery is abstract only: grain fields, gradient orbs and gold elliptical rings drawn in SVG/CSS. Photography enters the system exclusively as brand renders (monochrome, grain-matched) — never stock.
"We combine publishing craft, performance marketing and live operations into one system — transparent for developers, ruthless about results."
Product first. Data over opinions. Long-term partnerships.
Short declaratives. Numbers when we have them, silence when we don't.
No emoji. No hype adjectives ("revolutionary", "game-changing"). No exclamation marks.
Never promise outcomes we can't measure.